18 Sep

Ci is entrusted with Adelaide's cultural pride & joy focal point

When Don Dunstan, premier of South Australia, declared Adelaide to be the Athens of the South and built the Adelaide Festival Centre all those years ago, the patch of ground shown above became Australia's focal point for the Arts nationally every two years. Culture vultures flocked to the Adelaide in large numbers, and still do today despite other states having since developed arts festivals of their own. Adelaide is still a national destination.

So given the importance of this public space to past and future arts festivals, it's rejuvenation was never going to be left to amateurs.  Not only did the design concept need to be engaging for such a significant public space, but the execution would also need to be first rate. Ci is therefore proud to have been chosen ahead of all those vying for this prestigious Hassall designed project.

Ci's proven track record for delivering prestige LED projects was doubtless a factor. Ci's impressive CV includes the first LED display screen at Chadstone Shopping Centre, the acclaimed light transparent media facade at Emporium and the world leading perimeter and parapet signage system installed at the MCG and Ethihad. Shopping centres in particular have been keen to engage Ci's services. A number of them have now made Ci their LED display partner of choice nationally. This will be the first big Ci LED project in South Australia. We don't expect it will be the last.