27 May

Cleverly covering all the angles with 3D LED display

Created by d’strict, the world renowned experiential content creator from Korea, this clever application of LED display delivers an eye catching 3D illusion every hour on the hour. It is situated in Seoul’s Gangnam district where it earns its keep the rest of the time displaying advertising and K Pop videos. Hopefully it will inspire others by showing what a combination of well thought out content can do with a 3 dimensional LED display.

Comprising 31,000 LED lamps over a total area of 17,437sq, this imposing installation features Samsung LED. As it happens, the Ci Group will soon unveil the largest Samsung LED project in the southern hemisphere, so for anyone interested in following Korea's lead, delivering a project of this magnitude in Australia could be readily accomplished.