Although not as glamorous as its other projects, this Float 4 creation in Cincinnati Ohio highlights how LED can be economically used to create a landmark seen for miles around, in this instance atop a suburban shopping centre.

This large content installation undertaken for Meraas Holding in Dubai is one that drew Float 4 a lot of international attention. It combines LED screens and interactivity with projection mapping on an immersive scale equivalent to 12 football pitches. But size isn't everything. It would also be engaging at a much smaller scale.

Another Float 4 interactive video wall, this time at a Sofitel hotel in Paris and which shows its guests a range of interactive digital art as well as informantion on tourist attractions within easy striking distance of the hotel. We would welcome hotels in Australia to pursue something similar.

This is a project on which ESI Designs combined with Float 4 from Canada. It’s at Ebay HQ in San Jose and notable for a few reasons.  The LED columns, for example, show how LED strips can have high dramatic impact within a space without a high price tag to match. However, it’s the way the interactive content engages visitors with ebay product categories and their respective data that offers the most magic. Visitors get fascinated looking at the numbers and invariably check out more than one category.