Inspiration

23 May

Nothing succeeds quite like excess in NYC.

Coca Cola’s animated billboard in Times Square does not do things by halves. It has 1760 independently moving LED screens, took 4 years to design and test, is 42 feet wide and 68 feet tall, weighs 240,000 lbs, had 35 engineers involved in the design and construction and has 300,000 passers-by each day.